Misestimation and misrepresentation: polling for the truth (guest blog)

Pollster Ben Page thinks there’s a big lie out there: “nobody believes anybody anymore, the media are evil, and market researchers are evil and can’t predict anything.” In his LSE lecture as part of the Polis Media Agenda Talk series the CEO of Ipsos MORI tried to correct that false picture and explain the changing polling industry. This report by Polis intern Lucia Cohen.