How creativity creates wealth: a fairy story (guest blog)

“I am an economic creationist,” proclaims Giles Hedger, Group Managing Director of Leo Burnett Group UK, about 15 seconds into his lecture The Elves and the Shoe Maker – A Parable for a High Value Economy. And indeed, why not put your message squarely on the table up front when, as Hedger points out, “In this age of Twitter commentary, you’ve got to get the first soundbite in early”? Polis Intern Christine Flamsholt Jensen reports on the latest Polis Media Agenda Talk.