Saving journalism: how far we have come in five years and where we must go now

These are the notes from a talk I gave to a mixture of Spanish academics, journalists and students at the Asociación de la Prensa de Madrid. My host was the Survival of Journalism Project of the Madrid Complutense University. This was a chance for me to do two things. Firstly, to take a self-indulgent look back five years to the predictions I made in my first book, SuperMedia, and further back 25 years to the start of my journalism career. But I wanted to look back to look forward and try to define the nature of the journalism business model problem in the digital era and to start to explore ways of solving it.