Scouts, kittens and integrity: notes towards an ethical & effective strategy for communicating change

This collection of cliches and half-baked slogans comprises the notes from a talk I gave at the Blue State Digital London offices to a group of charity, think-tank and culture communications officers. It is based mainly on this much longer report I wrote on ethical or change communications in the digital age. I do these talks to learn rather than to preach. If you’d like me to interact with your organisation get in touch. In this case it was a group that included animal charities, a museum and the scouts which made me think much harder about how the general principles I talk about might work in practice with diverse organisations that have quite different audiences, subjects and aims but are all change-seekers.