How audience data can improve content as well as traffic (Polis Summer School guest blog) #PolisSs

The Guardian is no longer (just) a newspaper and it’s no longer (just) British. In a globalised online market its content finds it way to readers through a variety of platforms and channels around the world. But for the journalists to maximise the impact of their work and to increase readership, it’s vital to understand how that is happening. That’s the job of the Guardian’s Search Optimisation executive Chris Moran who explained his work at LSE. Polis Summer School student Chun-Ping Hu (@ChunPingHU) reports.