Tim Burt: illuminating the ‘dark arts’ of PR

Eryk Salvaggio, Polis reporter introduces, Tim Burt, the second speaker in Polis’ Media Agenda Talks lecture series and his book ‘Dark Art – the Changing Face of Public Relations.’ In the introduction of his book, Dark Art: The Changing Face of Public Relations, Tim Burt describes the phone call that lured him away from his desk at the Financial Times and into the multi-million dollar world of public relations. It was 2004, and traditional publishing was facing an identity crisis, business models were tumbling, and journalists were united in their anxiety about an unfortunate new beat: the decline of their industry.