Ello: the new Facebook and a new business model for social media?

Ray, J. (2014). Ello: the new Facebook and a new business model for social media?
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Is Ello the new Facebook? Has a new trend towards privacy and secure user data begun or will this new platform go the way of other social media platforms once called ‘facebook destoryers’. Polis Intern and LSE MSc student John Ray looks at Ello and other Facebook competitors in the post as he seeks to answer these questions.

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