A message of inspiration: promoting Olympic sports

This article is by LSE MSc student Jon Ray During the emerging sports analytics era, human performance has increasingly been reduced to statistical likelihoods and skill indicators. The humanity in participation is losing its significance. In the NBA, athletes, like James Harden have epitomized this shift. Commentators would have once called him an ‘assassin’ or some other hyperbolic, emotional phrase, but he’s now called ‘efficient’. Sports are being reduced to their observable and quantifiable parts.