Why great brands tell a story

Ever wonder why every time you log into a social networking site like Facebook or Youtube or even an online retail website like Amazon or Ebay, you are encountered with advertisements of products ‘you may like’ or things you just might be looking for? To shed light into the new age model of marketing, Melissa Hopkins, an independent brand consultant, revealed the new customer journey at the latest Polis Lunchtime Talk. LSE MSc student Donna Mathew @donna_mathew reports.