Did Britain’s right-wing newspapers win the election for the Tories? Guest blog

This article by LSE Media and Communications’ Dr Bart Cammaerts who researches and teaches political communication. The day after the unexpected defeat of the Labour leader Neil Kinnock in the 1992 election, the Murdoch-owned tabloid The Sun’s infamous headline read: ‘It’s The Sun wot won it’. During the 1992 campaign it seemed as if the Tories would lose and Labour would win. It was a compaign during which Kinnock was attacked hard and hit below the belt repeatedly by the mainly right-wing media in the UK. Just as today, it turned out differently and John Major won a convincing majority; Kinnock left the political stage.