The marketisation of our universities: Economic criteria get precedence over what’s good in human terms

Martell, L. (2013). The marketisation of our universities: Economic criteria get precedence over what’s good in human terms.
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Luke MartellBusiness criteria, not education or the public good, drive what marketised universities do, writes Luke Martell. Universities are restructuring for the new era, ploughing money into marketing and glitzy buildings, designed to appeal to applicants as much as function for those that use them. It’s a revolution in what the university’s about, and a counter-revolution is needed.

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