Digital deception: legal questions surround new “YouTube Kids” app

As the YouTube Kids app was launched in November 2015 in the UK and Ireland, nine months after it hit the US market, Dale Kunkel discusses how Google is stirring the debate on what is and what isn’t acceptable when it comes to advertising to children. In April 2015, Dale partnered with a coalition of 10 public interest and child advocacy groups to file a formal complaint with the Federal Trade Commission against YouTube Kids. Dale is Professor of Communication at the University of Arizona and he studies the effects of violence, sexual content, and advertising on young people.