Entrepreneurs need their customers’ cash, not government handouts
Mullins, John
(2013)
Entrepreneurs need their customers’ cash, not government handouts
[Online resource]
Many companies that grow to be large and successful never raise any venture capital. So why are we so focused on raising money and putting the investor at the centre of this entrepreneurial phenomenon? John Mullins argues that there are a lot of reasons why not to raise capital early and get customer funding instead. Once you have proven your business model and attracted paying customers, you can approach investors from a much stronger position.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2013 The Author(s) CC BY-NC-ND 3.0 |
| Departments | LSE |
| Date Deposited | 10 May 2017 08:36 |
| URI | https://researchonline.lse.ac.uk/id/eprint/76270 |
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