David Cameron should pay attention to the “Happiness” of British citizens; it will help him win the next general election

Liberini Proto RedoanoResearch by Federica Liberini, Eugenio Proto and Michela Redoano finds that Subjective Wellbeing (or ‘happiness’) measures have a good explanatory power in predicting voting behavior/ They also show that voters are not able to separate the source/cause of their wellbeing when they decide whom to vote for. Their results imply that governments should produce better and more comprehensive measures for wellbeing, and they highlight citizens’ inability to correctly blame or reward policy makers only for the actions they are responsible for.