Why we post – why people use social media around the world

Nine anthropologists from University College London simultaneously spent 15 months in Brazil, Italy, India, China, Trinidad, Turkey, England and Chile to study how people around the world use social media. Alicia Blum-Ross takes a closer look at the Why We Post project and finds that it demonstrates that what young people do online has meaning, and is consequential to themselves and to others. Alicia is a researcher at the LSE’s Department of Media and Communications. She is interested in youth media production and is part of the Parenting for a Digital Future research project.