Micro-microcelebrity: famous babies and business on the internet

Crystal Abidin explores lifestyle Influencers and babies as the new ‘micro-microcelebrity’. Crystal is an anthropologist and ethnographer who studies vernacular internet culture. She is a Postdoctoral Fellow in Sociology at the National University of Singapore, Affiliated Researcher at Media Management and Transformation Centre (MMTC) at Jönköping University, and co-investigator with the Science, Technology and Society (STS) cluster at the Asia Research Institute (ARI).