Britain’s politicians should take note: The ‘grey vote’ is not as grey as we think

A new report from Demos & Ipsos MORI finds that, contrary to popular belief, a large part of the support for pensioner spending comes from voters at the other end of the age spectrum, with those born between 1980 and 2000 three time as likely to choose pensions than unemployment benefits when asked to pick priorities. Duncan O’Leary and Bobby Duffy examine the implications of this and find an underlying principle: The desire for a reciprocal welfare system, which protects people when they need it and encourages the right behaviour in others.