Contrary to popular belief, American presidential election campaigns have become less partisan over time

Partisan polarization has perhaps been most common term used to describe American politics in recent years. In new research, Jesse H. Rhodes and Zachary Albert investigate how partisanship has manifested in presidential campaigns over the past six decades. They find that – contrary to the impression created by contemporary public discussion and media coverage – explicit partisanship has declined dramatically as a feature of presidential campaigns, largely due to the abandonment of partisan rhetoric by Democratic presidential candidates. They argue that Democratic candidates have avoided partisan appeals in their public rhetoric in order to reach out to moderate voters alienated by corrosive partisanship.