There should be greater public involvement in deciding what is a legitimate ‘nudge’

The coalition government has been at the forefront of using insights from behavioural research to craft more effective policies, ‘nudging’ citizens in other words. Rikki Dean argues that ‘nudges’, especially those that rely on deception or concealment, should be subject to a ‘participatory principle’. Only citizens themselves can legitimately rule on what is in their own interest, and therefore there should be greater exploration around how to involve the public in decisions about their use.