Representations matter: it is critical to deconstruct the narratives and visuals of development campaigns

The words and images we use in development campaigns tell a story – they amplify some ideas and erase others. Examining girl-focused campaigns, Shenila Khoja-Moolji urges that we ask: what kinds of knowledges about people in the global South are produced in/through these campaigns? What is highlighted and what is erased? What are the consequences of such representations for development policy and practice?