How people react to the ‘also recommended’ section of online stores

Lin, Zhijie; Goh, Khim-Yong; and Heng, Cheng-Suang (2016) How people react to the ‘also recommended’ section of online stores. [Online resource]
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Retailers can take advantage of recommendation networks to drive product demand, write Zhijie Lin, Khim-Yong Goh and Cheng-Suang Heng


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