Claims by behavioural economists that our unconscious mind rules our behaviour lack sufficient scientific evidence

Psychologists and behavioural economists have been successfully arguing that the unconscious, intuitive part of the mind, as opposed to our more considered, analytical side, is what drives our behaviour. While the story sounds plausible, the evidence is worryingly unconvincing, writes Magda Osman. You can also listen Wise Choices, a recent public lecture at the LSE featuring Magda.