PR gone wrong: the backlash effect of window dressing
de Vries, G.
(2016).
PR gone wrong: the backlash effect of window dressing.
When firms overstate their qualities or obscure their not-so-good side, clients may turn their backs on them, writes Gerdien de Vries
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2016 The Author(s) |
| Departments | LSE |
| Date Deposited | 24 Apr 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/74255 |