PR gone wrong: the backlash effect of window dressing

de Vries, Gerdien (2016) PR gone wrong: the backlash effect of window dressing. [Online resource]
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When firms overstate their qualities or obscure their not-so-good side, clients may turn their backs on them, writes Gerdien de Vries
Item Type Online resource
Departments LSE
Date Deposited 24 Apr 2017 10:57
URI https://researchonline.lse.ac.uk/id/eprint/74255

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