Luxury brand forums set the scene for status competition between consumers

Leban, Marina; and Voyer, Benjamin G. (2016) Luxury brand forums set the scene for status competition between consumers. [Online resource]
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Two groups, the ‘haves’ and the ‘have-nots’, develop their own strategies to compete on the forums, write Marina Leban and Benjamin Voyer
Item Type Online resource
Departments LSE
Date Deposited 24 Apr 2017 10:23
URI https://researchonline.lse.ac.uk/id/eprint/74250

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