Luxury brand forums set the scene for status competition between consumers
Leban, M. & Voyer, B. G.
(2016).
Luxury brand forums set the scene for status competition between consumers.
Two groups, the ‘haves’ and the ‘have-nots’, develop their own strategies to compete on the forums, write Marina Leban and Benjamin Voyer
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2016 The Author(s) |
| Departments | LSE |
| Date Deposited | 24 Apr 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/74250 |