To sell more guilty pleasures, tie it to a cause. It works.
Zemack-Rugar, Y.
(2016).
To sell more guilty pleasures, tie it to a cause. It works.
Choosing the right product impacts sales more than which charity you benefit, argues Yael Zemack-Rugar
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2016 The Author(s) |
| Departments |
LSE > Academic Departments > Economics LSE > Research Centres > Centre for Macroeconomics LSE > Research Centres > Centre for Economic Performance |
| Date Deposited | 21 Apr 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/74026 |