Big data helps firms improve efficiency and customer relationships

Almalki, Hamed; and Segarra, Laura (2016) Big data helps firms improve efficiency and customer relationships [Online resource]
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Laura Segarra and Hamed Almalki suggest steps for implementing big data capabilities
Item Type Online resource
Departments LSE
Date Deposited 21 Apr 2017 09:28
URI https://researchonline.lse.ac.uk/id/eprint/73982

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