Big data helps firms improve efficiency and customer relationships
Almalki, H. & Segarra, L.
(2016).
Big data helps firms improve efficiency and customer relationships.
Laura Segarra and Hamed Almalki suggest steps for implementing big data capabilities
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2016 The Author(s) |
| Departments | LSE |
| Date Deposited | 21 Apr 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/73982 |