Behavioural economics challenges traditional view of “homo economicus”
Fireman, K.
(2016).
Behavioural economics challenges traditional view of “homo economicus”.
Proponents say a better understanding of behavior will improve economic models, writes Ken Fireman
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2016 The Author(s) |
| Departments | LSE |
| Date Deposited | 20 Apr 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/73764 |