Behavioural economics challenges traditional view of “homo economicus”

Fireman, Ken (2016) Behavioural economics challenges traditional view of “homo economicus”. [Online resource]
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Proponents say a better understanding of behavior will improve economic models, writes Ken Fireman
Item Type Online resource
Departments LSE
Date Deposited 20 Apr 2017 08:33
URI https://researchonline.lse.ac.uk/id/eprint/73764

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