Book review: celebrity capital: assessing the value of fame by Barrie Gunter
Jones, B.
(2015).
Book review: celebrity capital: assessing the value of fame by Barrie Gunter.
For readers interested in the ways that celebrities can be used to add value to products, brands or campaigns this book will be an interesting read. Readers from a more fan studies background, however, should bear in mind the author’s roots in psychology while reading, writes Bethan Jones.
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2015 The Author(s) CC BY-NC-ND 2.0 |
| Departments | LSE |
| Date Deposited | 20 Apr 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/73752 |