Hit-or-miss strategies may be the reason why products flop

Chakravarti, A.ORCID logo (2016). Hit-or-miss strategies may be the reason why products flop.
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Insight on consumer sentiment helps explain best sellers and market flops, writes Amitav Chakravarti
Item Type Online resource
Copyright holders © 2016 The Author(s)
Departments LSE > Academic Departments > Management
Date Deposited 12 Apr 2017
URI https://researchonline.lse.ac.uk/id/eprint/73666

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