Hit-or-miss strategies may be the reason why products flop

(2016) Hit-or-miss strategies may be the reason why products flop [Online resource]

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Insight on consumer sentiment helps explain best sellers and market flops, writes Amitav Chakravarti

Item Type	Online resource
Departments	Management
Date Deposited	12 Apr 2017 13:28
URI	https://researchonline.lse.ac.uk/id/eprint/73666

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