Book review: reading the comments: likers, haters, and manipulators at the bottom of the web

Despite their lowly reputation as a kind of dark collective unconscious of the Internet, the process of commenting and the comments themselves are everyday activities that not only provide outlets for our negative side, weaknesses, and vanity but also structure our lives significantly. Ignas Kalpokas finds three significant contributions that Reading the Comments: Likers, Haters, and Manipulators at the Bottom of the Web provides to the existing literature.