Customer participation is no panacea for the development of new products

Chang, Woojung; and Taylor, Steven (2016) Customer participation is no panacea for the development of new products. [Online resource]
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In some contexts, involving the customers can have detrimental effects, argue Woojung Chang and Steven Taylor
Item Type Online resource
Departments LSE
Date Deposited 11 Apr 2017 13:43
URI https://researchonline.lse.ac.uk/id/eprint/73461

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