Customer participation is no panacea for the development of new products
Chang, W. & Taylor, S.
(2016).
Customer participation is no panacea for the development of new products.
In some contexts, involving the customers can have detrimental effects, argue Woojung Chang and Steven Taylor
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2016 The Author(s) |
| Departments | LSE |
| Date Deposited | 11 Apr 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/73461 |