When multinationals choose locations, consumers and competitors matter
Adler, N. & Hashai, N.
(2016).
When multinationals choose locations, consumers and competitors matter.
Nicole Adler and Niron Hashai create a predictive tool that incorporates rivalry and consumer preferences
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2016 The Author(s) |
| Departments | LSE |
| Date Deposited | 11 Apr 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/73370 |