When multinationals choose locations, consumers and competitors matter
Adler, Nicole; and Hashai, Niron
(2016)
When multinationals choose locations, consumers and competitors matter
[Online resource]
Nicole Adler and Niron Hashai create a predictive tool that incorporates rivalry and consumer preferences
| Item Type | Online resource |
|---|---|
| Departments | LSE |
| Date Deposited | 11 Apr 2017 09:20 |
| URI | https://researchonline.lse.ac.uk/id/eprint/73370 |
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