When firms increase advertising spending, their stock prices climb in tandem

Lou, DongORCID logo (2016) When firms increase advertising spending, their stock prices climb in tandem. [Online resource]
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Managers opportunistically adjust advertising spending, in part to influence short-term stock prices, writes Dong Lou
Item Type Online resource
Departments Finance
Date Deposited 10 Apr 2017 15:15
URI https://researchonline.lse.ac.uk/id/eprint/73293

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