A fun toy or a useful watch? How do people make purchasing decisions?

Chakravarti, AmitavORCID logo (2015) A fun toy or a useful watch? How do people make purchasing decisions? [Online resource]
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When you add your possible choices to a wish list, you are more likely to choose pleasure over utility, writes Amitav Chakravarti
Item Type Online resource
Departments Management
Date Deposited 10 Apr 2017 11:57
URI https://researchonline.lse.ac.uk/id/eprint/73187

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