A fun toy or a useful watch? How do people make purchasing decisions?

Chakravarti, A.

(2015). A fun toy or a useful watch? How do people make purchasing decisions?

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When you add your possible choices to a wish list, you are more likely to choose pleasure over utility, writes Amitav Chakravarti

Item Type	Online resource
Copyright holders	© 2015 The Author(s)
Departments	LSE > Academic Departments > Management
Date Deposited	10 Apr 2017
URI	https://researchonline.lse.ac.uk/id/eprint/73187