How can businesses measure social media influence to create value?

Polonski, V. (2015). How can businesses measure social media influence to create value?

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Only a carefully seeded stimulus can generate new demand for a product or service, argues Vyacheslav Polonski

Item Type	Online resource
Copyright holders	© 2015 The Author(s)
Departments	LSE
Date Deposited	07 Apr 2017
URI	https://researchonline.lse.ac.uk/id/eprint/72908