Unsourced and incomplete: how referendum campaign leaflets misused statistics

Nakatudde, N. (2017). Unsourced and incomplete: how referendum campaign leaflets misused statistics.
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We know some of the statistics deployed in the EU referendum campaign were at best dubious. But how did both sides deploy stats to make their points? Nambassa Nakatudde takes a look at the hundreds of campaign leaflets donated to the LSE Library archive, and finds a number of alarming traits: an almost total failure to source statistical claims, a tendency to draw invalid comparisons and selective infographics that left out key information.

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