Academic-business relationships built on quality research and strong relationships can boast illustrated impact and great results for both sides

Johns, James (2011) Academic-business relationships built on quality research and strong relationships can boast illustrated impact and great results for both sides [Online resource]
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Academic-business partnerships hold great potential for all those involved but need to be based on quality research and collaboration, strong relationships and the promise of a resulting market differentiation for both the business and academic institution in order for the partnership to truly prosper, writes James Johns of HP.


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