As the EU gears up to reform data protection rules, the rift between individuals and companies over online personal data processing is gaping.

The EU is currently seeking to replace its nearly two decade old policy on data protection for the Internet, social networking and smartphone age. Its proposed reforms seek to deliver better data protection, legal certainty and trust, with the aim of enhancing the EU’s competitiveness. Kristina Irion and Giacomo Luchetta discuss their new report on Online Personal Data Processing and EU Data Protection Reform, arguing that the reforms may fail due to the real risks of the politicisation of data protection, the still fragmented nature of regulations on electronic privacy, and a lack of innovative elements in the proposals.