Academic blogging is part of a complex online academic attention economy, leading to unprecedented readership.

Given the far-reaching attention of their paper on the nature of academic blogging, Inger Mewburn and Pat Thomson find blogging is now part of a complex online ‘attention economy’ where social media can help your work travel further. But in this new world awash with academic papers, the signal to noise ratio is low. Will the highest quality papers be read most? Or will it be only those backed by the loudest voices?