Why do firms run all-employee stock purchase plans?

Freeman, R. & Bryson, A. (2015). Why do firms run all-employee stock purchase plans?
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Alex Bryson, John Forth and Richard Freeman present research into the benefits of all-employee stock purchase plans. They find that employees who joined the plan were more committed to the firm, more satisfied with their jobs and behaved in ways which were productivity-enhancing, namely working longer hours and taking less sickness absence.

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