The making of the Great British Class Survey and its essential capacity to communicate through digital modes

Savage, M.ORCID logo (2013). The making of the Great British Class Survey and its essential capacity to communicate through digital modes.
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The Great British Class Survey was launched on 3 April 2013 and quickly became one of the most popular stories on the BBC website. Mike Savage gives his account of how the project was organised and reflects on whether this model has wider potential take up for social science research, or whether it is likely to be an idiosyncratic exception to normal patterns.

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