Survey sampling and administration

Measuring the impact of digital technologies and devices – particularly the use of the internet – on children’s lives through reliable statistical data is essential to the design of effective public policies to promote children’s rights in the digital age and to protect them online. Policy-makers need high-quality data to underpin evidence-based policy decisions. Although it is clear that reliable statistics are needed for effective policies, and that the impact of evidencebased policies can only be measured by good statistics, most countries lack systematic and comparable statistics on the online risks and opportunities experienced by children. This Methodological Guide provides a framework for the production of high-quality, reliable statistics to measure access to and use of the internet and digital devices by children. Although this framework is aligned with the good practice of official statistics agencies, it does not replace theoretical and practical guidance or informed expertise on survey methodologies. The proposed framework provides practical guidance for activities related to administering the Global Kids Online (GKO) survey in the field, from planning to implementation.