Why the UK’s pre-election polls got it so wrong: is it time to take probability sampling seriously?

Heath, Oliver (2015) Why the UK’s pre-election polls got it so wrong: is it time to take probability sampling seriously? [Online resource]
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One of the key stories of the UK’s general election was the extent to which pre-election polling understated the true level of Conservative support in the electorate. Oliver Heath writes that while many of the lessons have been learned from the last major polling debacle in the UK in 1992, it may be time to take probability sampling more seriously.
Item Type Online resource
Departments LSE
Date Deposited 28 Mar 2017 15:31
URI https://researchonline.lse.ac.uk/id/eprint/71239

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