Five ways libraries are using Instagram to share collections and draw public interest.

Mollett, A. & McDonnell, A. (2014). Five ways libraries are using Instagram to share collections and draw public interest.
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Alongside universities, libraries and librarians are now using social media platforms to connect with users in a range of exciting and innovating ways. The latest platform that libraries are experimenting with is Instagram, which allows users to take photos on their smart phones, apply exciting filters and add hashtags, and then share these images online with their followers. Amy Mollett and Anthony McDonnell investigate how libraries are making the most of this visually-engaging platform.

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