Studies in social data: how industry uses social media for communications and research.

A series of meetups have been arranged for those interested in the use and applications of social data. Farida Vis provides a brief overview of the latest event on business uses of social data. Speakers reflected on principles for handling data, the need to collaborate externally, and how to look more closely at the full lifecycle of social data. Sometimes social data is specifically part of a ‘comms’ campaign and sometimes it’s specifically ‘research’. But sometimes it’s both. Academics should consider how work in this area might be co-produced in different ways.