For many academics, the web is just a means to an end: Shifting gears to solve the digital divide.

The academic community faces a significant problem in staying up-to-date with new technologies. Often the easiest option for researchers is not to engage rather than trying a new way of working. Andy Tattersall looks at the lack of adoption of digital technologies and argues that in academia, the problem has often been a lack of translation: academics are advised how to use Twitter but rarely why. As a result tools are used sporadically, in silos and incorrectly.