Impact doesn’t have to be a dirty word – staying positive about the promotion of scientific excellence.

If we are going to take full advantage of the affordances that digital networks provide—facilitating forms of scholarly communication from those as seemingly simple as the tweet to those as complex as the journal article, the monograph, and their born-digital descendants— Kathleen Fitzpatrick argues we must focus as much on the social challenges that these networks raise as we do on the technical or financial challenges.