David and Goliath in Brussels: lobbying strategies and success in the EU

In the media, lobbying is often portrayed as a stark confrontation between business lobbyists and civil society groups, with the rich triumphing over the poor. Research carried out by Iskander de Bruycker points to a more nuanced picture. He writes that Brussels lobbying can sometimes be akin to the Biblical battle between David and Goliath, with not the richest or strongest lobby groups prevailing, but rather those who develop the most appropriate strategy in a given context.