Brexit and Scottish independence: does campaign information actually change voters’ minds during a referendum?

Both sides of the UK’s referendum campaign have invested huge resources in trying to convince the electorate to back their viewpoint, but how effective are these efforts in actually changing the minds of voters? Drawing on research in the 2014 referendum on Scottish independence, Davide Morisi illustrates how information can have an impact on the views of the electorate. He notes that much like the pro-independence side in Scotland, the leave campaign’s success will hinge on whether they can convince voters that the risks associated with changing the status quo are worth taking.