Academic opinion in 60 seconds? #LSEBrexitVote videos prove to be a powerful tool in a visual, time-poor world.

Is it possible to air serious academic opinion in less than 60 seconds and find a captive audience? Given the results of the #LSEBrexitVote video series project, Candy Gibson finds the answer is an unqualified ‘yes’. The widespread engagement with the videos reflects what many social media practitioners are saying: that videos are a powerful tool in a visual, time-poor world. On average, viewers watched 80 per cent of each video – double the benchmark time suggested by multimedia analysts.